Peran Kewirausahaan Digital dalam Pengembangan UMKM di Padang Lawas Utara
DOI:
https://doi.org/10.62712/jomear.v1i2.45Keywords:
digital entrepreneurship, MSMEs, digital transformation, competitiveness, regional economyAbstract
This study aims to analyze the role of digital entrepreneurship in the development of Micro, Small, and Medium Enterprises (MSMEs) in Padang Lawas Utara Regency. The advancement of information and communication technology has created new opportunities for MSMEs to enhance their competitiveness through the utilization of digital platforms. This research employs a qualitative approach, with data collected through interviews, observations, and documentation involving MSME actors. The results indicate that digital entrepreneurship plays a significant role in expanding market access, improving operational efficiency, and strengthening the branding of local products. However, several challenges remain, including limited digital literacy, uneven technological infrastructure, and a lack of training and mentoring support. Therefore, collaboration among the government, business actors, and other stakeholders is necessary to improve the digital capacity of MSMEs. By optimizing digital entrepreneurship, MSMEs in Padang Lawas Utara are expected to grow sustainably and contribute to regional economic development.
References
[1]. Abdillah, Fazli. 2024. “Peran Perguruan Tinggi Dalam Meningkatkan Sumber Daya Manusia Di Indonesia.” EDUCAZIONE: Jurnal Multidisiplin 1 (1): 13–24. https://doi.org/10.51213/jmm.v3i1.46
[2]. Arifin, Nur, Jihan Jihan, Mohammad Edy Nurtamam, Astuti Cendrawati Ramli, Windy Wonmaly, and Jemi Pabisangan Tahirs. 2023. “Strategi Pengembangan Kurikulum Merdeka Belajar Kampus Merdeka Berbasis Individual Differences Pada Perguruan Tinggi.” Journal on Education 6 (1): 3500–3511. https://doi.org/10.31004/joe.v6i1.3420
[3]. Baharuddin, Muhammad Rusli. 2021. “Adaptasi Kurikulum Merdeka Belajar Kampus Merdeka (Fokus: Model MBKM Program Studi).” Jurnal Studi Guru Dan Pembelajaran 4 (1): 195—205. https://doi.org/10.30605/jsgp.4.1.2021.591
[4]. Ad Dailamay Wartindya Pradana Saputra, F., Yayuk, E., & Tinus, A. (2025). Challenges and Success Factors in Digital Classroom Implementation. Academia Open, 10(1).
[5]. Aiken, L. R. (1985). Three coefficients for analyzing the reliability and validity of ratings. Educational and psychological measurement, 45(1), 131-142. doi:10.1177/0013164485451012.
[6]. Ajijah Harahap, Budi Gautama Siregar, & Ali Hardana,. (2022). Determinants of Profit Growth in Agricultural Subsector Companies.Journal of Ocean Accounting Students, 3(1), 17-30. Https://Doi.Org/10.33059/Jmas.V3i1.5083
[7]. Al Hasyim, Y., Hamid, A., & Hardana, A. (2023). Analysis of Labor Absorption in the Tofu Industry in Padangsidimpuan City. PROFJES: Profetik Journal of Sharia Economics, 2(2), 731-742.
[8]. Ali Hardana, Nurhalimah, N., & Sulaiman Efendi,. (2022). Macroeconomic Analysis and Its Effect on Poverty (Study on the South Tapanuli Regency Government). Initiative: Journal of Economics, Accounting and Management, 1(4), 21-30. Https://Doi.Org/10.30640/Inisiatif.V1i4.370
[9]. Alisha (2001) Towardssustainable cities: encounter the problems in third world cities. Proceeding The 4th Quality in Research Seminar on Urbanization in the Information Age: New Perspective on the Transformation of FastGrowing Cities in the Pacific Rim (pp 165-177), Manila, ACM Press
[10]. Arends, R. I., & Kilcher, A. (2010). Teaching for student learning becoming an accomplished teacher. New York, NY: Routledge.
[11]. Azwar, S. (2013). Reliabilitas dan validitas. Yogyakarta: Pustaka Pelajar.
[12]. Barber, M. & Mourshed, M. (2012). Profesional development international. New York, NY: Pearson.
[13]. Budiman, A. (2025). Membaca Ulang Studi Hadis Di Barat: Analisis Shifting Paradigm Terhadap Evolusi Kritik Orientalis. Al-Mu’tabar, 5(1), 145–168. https://doi.org/10.56874//almutabar.2025.v5i1/2443/5
[14]. Cramer, D. (2003) Advanced quantitative data analysis. London: McGraw-Hill Education.
[15]. Diranna, K., Osmundson, E., Topps, J., Barakos, L., Gearhart, M., Cerwin, K., …, Strang, C. (2008). Asessment-centered teaching (A reflective practice). London: Sage.
[16]. Ermasari, G., Subagia, I. W., & Sudria, I. B. N. (2014). Kemampuan bertanya guru IPA dalam pengelolaan pembelajaran. Jurnal Pendidikan dan Pembelajaran IPA Indonesia, 4(1), 1-12. Retrieved from http://oldpasca.undiksha.ac.id/e-journal/index.php/jurnal_ipa/article/view/1111.
[17]. Fauzan, M., Hardana, A., Nasution, A. A., & Pasaribu, M. (2021). Comparative analysis of the CAMELS method and the RGEC method in assessing the health level of PT. Bank Panin Dubai Syariah, Tbk. Journal of Masharif Al-Syariah: Journal of Sharia Economics and Banking, 6(3), 815–832. Https://Doi.Org/10.30651/Jms.V6i3.9998
[18]. Feldt, L. S., & Brennan, R. (1989). Reliability. In R. L. Linn (Ed), Educational measurement (3rd ed.). New York, NY: Macmillan
[19]. George, S., & Khalis, M. (2018). Academic interventions for academic procrastination : A review of the literature. Journal of Prevention & Intervention in the Community, 46(2), 117–130. Diunduh darihttps://doi.org/10.1080/10852352.2016.1198154 tanggal 20 Agustus 2019
[20]. Harahap, S. A., Siregar, B. G., Lubis, A., & Hardana, A. (2023). Analysis of the Implementation of Fixed Asset Accounting Based on PSAK NO. 16 DI PT Cahaya Bintang Medan. Journal of Ocean Accounting Students, 4(4), 175–195. Https://Doi.Org/10.33059/Jmas.V4i4.8371
[21]. Hardana, A. (2018). Entrepreneurship Development Model in Higher Education. Al-Masharif: Journal of Economics and Islam, 6(2), 31. Https://Doi.Org/10.24952/Masharif.V6i2.1146
[22]. Hardana, A. (2022). Participation of zakat funds in poverty alleviation in Indonesia. Bukhari: Islamic Economic and Financial Studies, 2(1), 65-74. Https://Doi.Org/10.35912/Bukhori.V2i1.1895
[23]. Hardana, A. (2023). Green Economy Based On Sharia Maqashid Case Study In Sorkam Tengah Village, Sorkam District, Tapanuli Tengah District. Paradigma, 20(2), 320-332. Https://Doi.Org/10.33558/Paradigma.V20i2.7103
[24]. Hardana, A. (2023). The Influence of Ownership Structure on Company Value with Financial Performance and Debt Policy as Intervening Variables. Journal of Accounting, Finance, and Management, 4(4), 263-272. Https://Doi.Org/10.35912/Jakman.V4i4.2300
[25]. Hardana, A. (2026). Business Strategy For The Development Of Msmes In North Padang Lawas. International, Journal of Sharia Business Management, 5(1), 94-105. https://e-journalbarokahpublisher.com/index.php/JMBS/article/view/263
[26]. Hardana, A. H., Lismawati Hasibuan, & Sulaiman Efendi Hasibuan,. (2023). Tax Aggressiveness, Capital Structure, Corporate Governance Dan Firm Performance. International Journal Of Economic Research And Financial Accounting (IJERFA), 1(2). Https://Doi.Org/10.55227/Ijerfa.V1i2.28
[27]. Hardana, A., & Hasibuan, A. N. (2023). The Impact Of Probability, Transfer Pricing, And Capital Intensity On Tax Avoidance When Listed Companies In The Property And Real Estate Sub Sectors On The Indonesia Stock Exchange. International Journal Of Islamic Economics, 5(1), 67. Https://Doi.Org/10.32332/Ijie.V5i01.6991
[28]. Hardana, A., & Nasution, Y. (2026). Program Pelatihan Bisnis Digital Untuk Pemberdayaan UMKM Paluta. STARLA: Jurnal Pengabdian Masyarakat, 2(1), 27-33. journalbarokahpublisher.com/index.php/STARLA/article/view/264
[29]. Hardana, A., & Windari, W. (2023). Analysis of the Efficacy of Poverty Alleviation. Al-Bay': Journal Of Sharia Economic And Business, 2(2), 99-111. Https://Doi.Org/10.24952/Bay.V2i2.9408
[30]. Hardana, A., Gautama, B., & Annam, R. (2022). The Effect of Fixed Asset Investment, Working Capital and Company Size on Profitability at Pt. Charoen Pokphand Indonesia Tbk. Al-Bay, 1(1). Https://Doi.Org/10.24952/Bay.V1i1.5769
[31]. Hardana, A., Hararap, N. K., Nasution, J., & Damisa, A. (2024). Business Resilience Amidst The Covid-19 Pandemic. Journal of Islamic Economics and Banking, 12(1). Https://Doi.Org/10.46899/Jeps.V12i1.629
[32]. Hardana, A., Hasibuan, A. N., Siregar, S. E., Tuss, H., Harahap, D., & Hasibuan, W. I. (2023, November). Include Islamic Banking's Role As Well As Service Satisfaction, Quality, Trust, And Loyalty In The Framework Of An Integrated Islamic Financial Model. In International Collaboration Conference On Islamic Economics (Vol. 1, No. 01).
[33]. Hardana, A., Hasibuan, L., Nasution, J., Damisa, A., Zein, A. S., & Lestari, S. (2023). Factors Affecting Muzakki's Interest In Distributing Trade Zakat Through Baznas. Indonesian Scientific Journal Of Islamic Finance, 2(1), 1-10. Https://Doi.Org/10.21093/Inasjif.V2i1.7061
[34]. Hardana, A., Nasution, J., & Damisa, A. (2022). Business Management Training in Improving Culinary MSME Businesses. Medani : Journal of Community Service, 1(1), 16-22. Https://Doi.Org/10.59086/Jpm.V1i1.87
[35]. Hardana, A., Nasution, J., Damisa, A., & Nasution, Y. (2024). Business Management Training In Improving Culinary Msme Enterprises. Journal of Community Service Bestari, 3(1), 31-40. Https://Doi.Org/10.55927/Jpmb.V3i1.7465
[36]. Hardana, A., Replita, R., Damisa, A., & Nasution, J. (2025). The Effect Of Advertising And Sales Promotion On Television On Brand Awareness Bukalapak On Visitors To Padangsidimpuan City. Journal Of Management Science (JMAS), 8(1), 331-341. Https://Doi.Org/10.35335/Jmas.V8i1.552
[37]. Hardana, A., Utami, T. W., Hasibuan, L., & Windari,. (2023). Accounting Information In Improving Corporate Values And Responsibility To Stakeholders In Cement Manufacturing Companies In Indonesia. Journal Of Management Science (JMAS), 6(2), 233-231. Https://Doi.Org/10.35335/Jmas.V6i2.233
[38]. Hasibuan, A. N., & Hardana, A. (2024). Determinants Of Murabaha Margin Income Of Islamic Commercial Banks In Indonesia. JPS (Journal of Sharia Banking), 5(1), 107-121. Https://Doi.Org/10.46367/Jps.V5i1.1773
[39]. Hasibuan, A. N., Azim, N. M., Hardana, A., & Nasution, A. A. (2024). GENDER And Financial Rewards: Accounting Students' Interest In A Career As A Public Accountant. Finance: Journal of Islamic Accounting and Banking, 7, 57-66. Https://Doi.Org/10.32332/Finansia.V7i1.8044
[40]. Hasibuan, A. N., Hardana, A., Hasibuan, L., Utami, T. W., & Siregar, S. E. (2023). The Application of Public Accounting in the Performance Accountability of Government Agencies at the Small Business Cooperative Office of Mandailing Natal Regency. Simki Economic Journal, 6(2), 288-295. Https://Doi.Org/10.29407/Jse.V6i2.241
[41]. Hermann, A., Xia, L., Monroe, K.B. & Huber F. (2007). The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases. Journal of Product & Brand Management, 16(1), 49-58.
[42]. Howie, J.R., Salmi, J.L. &McCalister, W.G. (1995).Procrastination and task avoidance: Theory, research and treatment. New York: Plenum Press.
[43]. Hwang, H., Ho, M. R., & Lee, J. (2010). Generalized structured component analysis with latent interactions. Psychometrika, 75(2), 228-242.
[44]. Imsa, M. A. (2025). Digital literacy among students in Indonesia: measuring skills in the context of civic events. In Proceedings ACEC 2025 (pp. xx–xx). Atlantis Press.
[45]. Indah, E., Hasibuan, A. N., Hardana, A., & Annam, R. (2021). Determinants Of Customer Loyalty. Journal Of Sharia Banking, 2(1). Https://Doi.Org/10.24952/Jsb.V2i1.4835
[46]. Islam, Md. M., Islam, M. M., Azim, A. Y. M. A., Anwar, Md. R. & Uddin, Md. M. (2014). Customer perceptions in buying decision towards Bangladeshi local apparel products. European Scientific Journal, 10(7), 482-497.
[47]. Kanedi. (2015).Analisis Konsep Penanggulangan Krisis Ekonomi dalam Prespektif Ekonomi Islam. (tesis tidak diterbitkan). Pascasarjana UIN Suska Riau, Pekanbaru.
[48]. Kaura, V. (2012). A link for perceived price, price fairness and customer satisfaction. Pacific Business Review International, 5(6), 84-88.
[49]. Kenesei, Z. & Todd, S. (2003). The use of price in the purchase decision. Journal of Empirical Generalisations in Marketing Science, 8, 1-21.
[50]. Kirin, A., Ainaa Mardhiah, W. ., Shafiq Sahimi , M. ., Husen Ismail, F., Tumadi, N. H., & Baba, R. (2025). Prophetic Health Maintenance: Fresh Dates and Cucumber in Balancing Hot-Cold Temperaments via Tibb al-Nabawi. Al-Mu’tabar, 5(1), 169–182. https://doi.org/10.56874//almutabar.2025.v5i1/2445/5
[51]. Kotler, P. & Gary, A. (2007). Principles of marketing. Prentice-Hall International, Inc: New Jersey.
[52]. Kusumadewi, K.A. & Ghozali, I. (2013). Generalized structured component analysis (GSCA): a component-based structural equation model. Semarang: UNDIP Publishing Agency.
[53]. Latiff, Z.A., Mohamed, Z.A., Rezai, G. & Kamaruzzaman. (2013). The impact of food labeling on purchasing behavior among non-muslim consumers in Klang Valley. Australian Journal of Basic and Applied Sciences, 7(1), 124-128.
[54]. Lismawati, L., Hardana, A., Utami, T. W., & Mutiah, N. (2023). The contribution of cost accounting data to the increase in company value and stakeholder responsibility in the Indonesian cement manufacturing company. Etihad: Journal Of Islamic Banking And Finance, 3(1), 1–10.
[55]. Lubis, A., Hardana, A., & Isa, M. (2025). community welfare due to economic activities in the Central Tapanuli Regency area. Journal of Masharif Al-Syariah: Journal of Sharia Economics and Banking, 10(2). Https://Doi.Org/10.30651/Jms.V10i2.25778
[56]. Malik, S.A., Jaswal, L.H., Malik, S.A. & Awan, T.M. (2013): Measuring service quality perceptions of the customers of restaurant in Pakistan. International Journal for Quality Research, 7(2), 187-200.
[57]. Marito, N., Nofinawati, N., & Hardana, A. (2021). The Influence of Banking Zakat and Corporate Social Responsibility on the Performance of PT. Bank Muamalat Indonesia. Journal Of Islamic Social Finance Management, 2(2), 190–209.
[58]. Mawar, I. S., &Sutoyo. (2018). Efektivitasmusikmozartuntukmeningkatkankreativitas verbal. Persona: Jurnal Psikologi Indonesia, 7(1), 69-78. Diunduh dari http://jurnal.untag-sby.ac.id/index.php/persona/article/view/1497tanggal 20 Agustus 2019
[59]. Nasser, A. N., Hardana, A., & Erlina, E. (2022). Effect Of Operating Costsonal Operating Income (Bopo) And Non-Perfoming Financing (Npf) On Return On Assets (Roa) In Pt. Bank Rakyat Indonesia Syariah, Tbk For The Period 2009-2017. Journal Of Sharia Banking, 3(2), 136-143. Https://Doi.Org/10.24952/Jsb.V1i2.6431
[60]. Nasution, A. S., Safitri, R. A., Saleh, I., Hardana, A., Simamora, C., & Nasution, E. (2025, May). Determinants Of Service Use Decisions For J&T Express Users In Padangsidimpuan City. In Proceedings Of International Conference On Islamic Economic Finance And Social Finance (Vol. 6, No. 1, Pp. 26-33).
[61]. Nasution, J., Hardana, A., & Damisa, A. (2022). Implementation of the Murabahah Agreement for Business Capital Financing at Bank Syariah Indonesia Sipirok. Journal of Community Service: Empowerment, Innovation and Change, 2(4). Https://Doi.Org/10.59818/Jpm.V2i4.237
[62]. Nasution, J., Hardana, A., Damisa, A., & Rasyid, A. (2022). Business Management Training in Improving Culinary MSME Businesses. Journal of Community Service Bestari, 1(5), 271-280. Https://Doi.Org/10.55927/Jpmb.V1i5.927
[63]. Nasution, Y. et al. (2026) “Integrated polyacrylamide and compost from salak fronds application for erosion control and soil quality improvement in Sidimpuan salak plantations on sloping land” Journal of Water and Land Development, 68, pp. 255–264. Available at: https://doi.org/10.24425/jwld.2026.157841
[64]. Novotel, J., Jatra, A., Premier, E., &Batiqa, M. (2008, May). Enhancing worker well-being: Occupational health psychologists convene to share their research on work, stress, and health. Monitor on Psychology, 39(5). 26-29.
[65]. Nur Mutiah, Ali Hardana, & Try Wahyu Utami,. (2023). Analysis Of Batik Marketing Management In South Tapanuli Regency. International Journal Of Economic Research And Financial Accounting (IJERFA), 1(3). Https://Doi.Org/10.55227/Ijerfa.V1i3.31
[66]. Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming competition. Harvard Business Review, 93(10), 96 114.
[67]. Purbasari, I. (2025). Development of a community-based social collaborative e-learning model in Indonesia. Frontiers in Education, 10, Article 1487484. Center for Education Standards & Policy
[68]. Putra, I. N., & Yuliana, I. (2021). Challenges and barriers to digital adoption among rural SMEs: A case study in Indonesia. International Journal of Entrepreneurship and Innovation, 22(1), 45 58. https://doi.org/10.1177/1465750320987654
[69]. Replita, R., Effendi, N., Ophiyandri, T., Miko, A., & Hardana, A. (2025). The development of julo-julo in improving the economy of traders at the Sangkumpal Bonang Market, Padangsidimpuan City. Journal of Masharif Al-Syariah: Journal of Sharia Economics and Banking, 10(2). Https://Doi.Org/10.30651/Jms.V10i2.25795
[70]. Replita, R., Hardana, A., Effendi, N., Ophiyandri, T., & Miko, A. (2025). The Influence of Human Capital and Social Capital on the Performance of SMEs in Padangsidimpuan City. EKOMA: Journal of Economics, Management, Accounting, 4(2), 3425-3443. Https://Doi.Org/10.56799/Ekoma.V4i2.6093
[71]. Sallim Asrobi Harahap, Budi Gautama Siregar, Aswadi Lubis, & Ali Hardana,. (2023). Analysis of the Implementation of Fixed Asset Accounting Based on Psak No. 16 at Pt Cahaya Bintang Medan. Journal of Ocean Accounting Students, 4(4), 175-195. Https://Doi.Org/10.33059/Jmas.V4i4.8371
[72]. Simon, J.H., & Heidi, R.B. (1997). Mastery learning. Dalam L.S. Shulman (Ed.), Review of research in education (Vol. 4, hlmn. 3-49). Itasca, IL. Peacock.
[73]. Siregar, B. G., & Hardana, H. A. (2022). Economic and Business Research Methods. Merdeka Kreasi Group
[74]. Sofiyah, A., Ritonga, K., Aini, I., & Hardana, A. (2020). Analysis Of The Role Of The Manindo Siabu Cooperative Partners In Increasing The Income Of Cooperative Members (Case Study In Simaninggir Village). Journal Of Sharia Banking, 1(1). Https://Doi.Org/10.24952/Jsb.V1i1.4683
[75]. Sriwanna, E., Harahap, I., Windari, W., & Hardana, A. (2020). The Effect Of Knowledge On Voting Interest Products Pt. Mandiri Sharia Bank Padangsidimpuan (Case Study To Guru Al-Azhar Bi. Journal Of Sharia Banking, 1(1). Https://Doi.Org/10.24952/Jsb.V1i1.4676.
[76]. UNESCO. (2024, September 9). Embracing digital transformation in education in Indonesia. UNESCO.
[77]. UNICEF & UNESCO. (2024). Gateways Study Visit to Indonesia — Gateways to Public Digital Learning Initiative: Bali, October 2024. UNICEF digital education materials.
[78]. Windari, W., Hardana, A., Hutagalung, M. W. R., Lestari, S., & Fitrah, F. (2023). Does Reading Increase The Younger Generation's Intention To Use Islamic Non-Bank Financial Products?.Al-Kharaj: Journal Of Islamic Economic And Business,5(4). Https://Doi.Org/10.24256/Kharaj.V5i4.4383.
[79]. World Halal Forum. (2024). Inclusive Halal Development Framework: Policy guidance for emerging economies. Kuala Lumpur: WHF Secretariat.
[80]. Yana, D., Windari, W., Hardana, A., & Hasibuan, A. N. (2020). Analysis Of The Determinants Of Third Party Funds PT. Bank Muamalat Indonesia Tbk. Journal Of Sharia Banking, 1(2). Https://Doi.Org/10.24952/Jsb.V1i2.4745
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ali Hardana, Sulaiman Efendi Siregar, Takdir Novriansyah Harahap (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
